In our current era of email marketing overload, what can you do to get your emails not only opened but read, clicked and shared as well?
Budweiser’s marketing has always been big and bold. But their latest move just might take the cake (or the six pack). For better or worse, Bud’s got Twitter abuzz.
While a logo may be just one small element of a brand, a lot of depth, thought and strategy goes into creating a symbol that effectively captures the essence of a company.
Responsive design describes website development that maximizes the user experience and provides optimal viewing across all devices—from desktop to mobile.
After nine years and massive success, Dos Equis is retiring “the most interesting man in the world”. Here’s why we think this marketing campaign hit the spot.
Here are a few key takeaways about the role of voiceover in marketing from our recent podcast chat with a leading voiceover professional.
Here are four marketing efforts that get a grinning face and a thumbs up for their use of emojis—and what your brand can learn from them.
We’re pitting eight emoji marketing efforts against each other in a bracket to determine which brand gets the ultimate smiley face.
Check out these crazy creative viral music videos created by the band OK Go through partnerships with brands that use the videos to cross-market their own products.
Our roving reporter Bob did some research on the Periscope app to find out if it could be a marketing asset. It turned out to be quite the adventure.
A lot of Super Bowl advertising happens before the big game even begins. Check out our picks for this year’s best online ads and teasers.
Virtual reality has returned to the forefront of technology. But is it for real this time? And will VR have a viable role in your marketing in the near future?
From Star Wars to Snapchat, check out our picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months.
This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing?
From Target to Kraft to Covergirl, a ton of brand are using “Star Wars” as a way to engage customers in their marketing. Should your company follow suit?
Diminishing sales numbers and some interesting new anti-Black Friday marketing efforts from brands may indicate the sales event has passed its peak.
From superheroes and secret agents to minions and mutant dinosaurs, we project our thoughts on the biggest marketing blockbusters of the summer movie season.
Feel free to grab these infoblocks illustrating valuable marketing statistics and share them on your social media pages. Your followers will love you.
Each year the Cannes Lions International Festival of Creativity honors the best of the best in creative marketing. The 2015 Cannes Lions Grand Prix winners were a particularly strong field. From Volvo’s Epic Split featuring Jean Claude Van Damme to the... read more
Vine is something of an underrated wild card in the social world. The social network, which allows users to create six-second videos, was acquired by Twitter a few years ago. While most people have heard of Vine, it still doesn’t have the user base of sites like... read more
Jurassic World was released on June 12, 2015 and it immediately set the summer box office on fire. The fourth film in the series that began with 1993’s Jurassic Park (directed by Dr. Blockbuster AKA Steven Spielberg), Jurassic World raked in $208 million in the U.S.... read more
Every once in a while a commercial comes along that just grabs your eyeballs and sucks them to the screen so you can’t look away (and you don’t want to). “So Much More” from Johnson’s Baby is that commercial. It pulls us in every time it... read more
The MONSTER Round Table is an ongoing series that looks at marketing and branding efforts from a swarm of different creative perspectives. There once was a little orange-haired fellow in a black Zorro mask who specialized in petty theft. More specifically: Theft of... read more
For those of you humans who don’t know, Cannes Lions is the world’s biggest annual awards show and festival for professionals in the creative communications industry. This annual event, which has been around since the 1950s, is essentially the Mecca for... read more
Advertising videos are a huge component of YouTube—with four of last year’s top ten most-watched videos being ads. In honor of the site’s strong ties with brands and its 10th anniversary, YouTube recently invited viewers to vote for their favorite ads from a list of... read more
We recently recorded the 40th episode of our podcast Speaking Human. Over the course of those episodes, we’ve learned a lot about podcasting. From writing and recording to editing and iTunes, there’s a lot more to podcasting than initially meets the ear. In today’s... read more
The Disney movie Tomorrowland was recently released with high financial expectations. The movie—expected by many to be one of the summer’s big box-office winners—instead opened over Memorial Day weekend to a disappointing $32.2 million ($40.7 million over the... read more
Traditionally, your marketing campaign sits on one side and the customer sits on the other. The goal is to bring them together. But an emerging marketing trend aims to take a different approach. Immersive campaigns build marketing experiences around the individual... read more
The MONSTER Round Table is an ongoing blog series that looks at marketing and branding efforts from a multitude of different creative perspectives. Recently the first trailer for the upcoming Quentin Tarantino flick The Hateful Eight dropped. The thing that makes this... read more
Marketing nirvana can only be achieved when design and content come together in perfect harmony to relay your message loud and clear to your audience. Marketing nirvana. Sounds nice, doesn’t it? Like something you want? And yet for so many brands it remains... read more
The MONSTER Round Table is an ongoing blog series that looks at marketing and branding efforts from a multitude of different creative and consumer perspectives. On the table today: The “Gillette Rebuilt With Avengers-Inspired Technology” video. This video is... read more
What was the first movie to display Disney’s iconic “Magic Castle” castle logo? The largely forgotten animated film “The Black Cauldron” in 1985. What was the first movie to display a customized version of the Walt Disney Pictures logo?... read more
You may have noticed fast-food marketing has grown increasingly weird in recent years. That weirdness was on full display in the month of March when a number of top fast food chains took “March Madness” to a whole new level with their marketing efforts.... read more
Email marketing isn’t new, groundbreaking territory. And personalizing an email marketing campaign is even less of a breakthrough. But you would be surprised at how many businesses don’t take advantage of this very common and easy-to-use marketing tactic.... read more
Whether you’re searching for a giant forest-dwelling ape or trying to find the right message to connect with potential customers, effective tracking is essential to success. If there’s one thing we urge clients to consider when starting a marketing campaign,... read more
Over the past year, there’s been a lot of talk about the plummeting reach and engagement of Facebook brand pages. Which leads to the inevitable question: Is Facebook marketing dead? There’s No Death in Marketing, Only Evolution First off, nothing in marketing... read more
From kickoff to final whistle, this may have been the best Super Bowl in years. The game delivered a wildly unpredictable ending. The halftime show gave us dancing sharks. And we got a diverse lineup of commercials—not just brands trying to be funny and failing (like... read more
In the offices of MONSTERS Unlimited, we have a collective passion for the strange and usual. Bigfoot has a well-known Buzzfeed addiction. And King Kong is constantly filling our inboxes with ridiculously weird links. We even have trolls who literally do nothing all... read more
On a recent podcast, we presented our first annual Awesome Awards. The purpose of these awards is to applaud some of the fun, strange, cool and unexpected marketing-related efforts from the past year. To give our winners an extra moment in the sun—and give you a... read more
It was a big year for podcasting here at MONSTERS Unlimited. After a couple years of work, we stabilized the tone, format and recording schedule of our marketing podcast Speaking Human. As a result, the quality of the show improved, our listener base grew... read more
In our recent podcast discussing Halloween marketing, we agreed the great advantage of the scary season is that it gives brands a chance to have a little fun and try something different. It’s a weird holiday, so it’s a great time to go in some new... read more
Advertising—and marketing in general really—is all about a moment in time. It’s based on a specific audience, an identified need, and commonly-held perceptions. The relevance of advertising comes from its timeliness. But that timeliness is also what can make ads... read more
In a recent blog post, we talked about our first foray into creating Vine videos. That post explored the benefits and challenges of using Vine and provided a couple examples of our own first-time Vines. Today, we thought we’d provide some examples of engaging... read more
Here at MONSTERS, we love to try new things and get our creative juices flowing. One arena where we especially love to experiment: Social Media. Recently, we decided to try our furry monster hands at Vine. What is Vine? Vine is a video-sharing site owned by Twitter.... read more
To improve the audio quality of our acclaimed (by us) marketing podcast Speaking Human, MONSTERS invested in new high-quality microphones awhile back. Recently, we found the old product boxes and went to throw them away when something stopped our furry feet in their... read more
Here at MONSTERS Unlimited, we love the movies. Especially summer movies. When they’re good, summer movies are joyous escapism at its finest. Just a fun couple hours lost in pure imagination and a bucket of popcorn. And almost as interesting as the summer movies... read more
Stop us if you’ve heard this one before… A guy walks into his boss’s office and says: “The new online marketing effort is going great! We’re getting tons of traffic and social media buzz. People are connecting to the brand and talking about us.” “Fantastic… Is... read more
Hard to believe there was a time when the word “app” was not a part of our everyday vocabulary. And it wasn’t that long ago. Both the iPhone App Store and Android Market didn’t launch until 2008. And this now-iconic “there’s an app for that” commercial didn’t appear... read more
In the early 1960s, Marshall McLuhan theorized that electronic technology was creating a “global village”. News and information would travel faster and farther, connecting us together on a global scale like never before. That’s never been more true than it is today.... read more
Four years ago, sports fans everywhere held their collective breath waiting for LeBron James to announce his momentous decision. What team would the best player in the NBA play for next season? The ultimate decision came on prime-time TV, in front of an eager audience... read more
In May, we held a Google Partner Event at the MONSTERS Unlimited offices in Akron, Ohio. During the event, experts from Google presented on a number of different SEO and Web marketing topics—providing practical tips and insights for businesses looking to expand their... read more
If you were 15 in 1984, you are probably now close to 45 years old. That means you’re right in the window for reaching your peak annual earning potential (this report notes a woman’s income peak as age 39 and a man’s as age 48). That also means... read more
On May 21, MONSTERS Unlimited hosted a Google event in our offices. During the event, a variety of Google experts discussed how online marketing can help small businesses succeed on the Web. One of the speakers was Arjan Dijk, VP of Global Small Business Marketing at... read more
Bad news, brands: Not every company can be Apple. Not every company can produce visually appealing products that are designed to go directly into the hands of consumers. We know it’s a tough pill to swallow. But it’s the reality. Fact is most companies don’t... read more
Think customer service doesn’t matter to your business? Think social media doesn’t matter to your business? Think again on both counts. There is not now, nor will there ever be, a more effective form of marketing than word of mouth. It’s the single... read more
In February, The LEGO Movie hit theaters with a surprisingly big bang. Like a pair of LEGO blocks snapping together, the movie immediately connected with audiences to the tune of a $69-million opening weekend. By all accounts, the movie—which cost $60 million to make... read more
Some big news rocked the den of MONSTERS Unlimited recently. We learned we won a Gold ADDY Award for our mobile application development work. We’re pretty proud of this awesome achievement, and we thought we’d use it as a springboard to discuss what goes into creating... read more
It’s a hot day. You’re mouth is dry. You run into a convenience store to grab a quick drink, but you have no idea what you want. You stare into six large vertical coolers filled with a vast ocean of beverage containers. Which one do you choose? Oftentimes,... read more
Here at MONSTERS, we’re enthralled by everyday marketing action. We love to see the new efforts organizations are making to grab our attention. That’s why we use the MONSTERS Facebook page as our unofficial marketing news feed—sharing with our 5,000-plus... read more
Summer is a big time at the cinema. Studios release big movies they spent big money on, and people flock to them in big crowds to shell out big bucks. And the connective tissue that works tirelessly to bring those big movies and big crowds together? Marketing. Summer... read more