About Stomp Your Competition

Stomp Your Competition is the official blog of MONSTERS Unlimited, a Creative Agency with a Business Brain. It’s a place to feed your mind and your inner beast.

We believe that knowledge is the key to success. Read our blog and prepare yourself for a creative marketing aneurysm. Gain knowledge and unleash your inner beast today!

How To Effectively Track Your Online Advertising

Whether you’re searching for a giant forest-dwelling ape or trying to find the right message to connect with potential customers, effective tracking is essential to success. If there’s one thing we urge clients to consider when starting a marketing campaign,... read more

Is Facebook B2B Marketing Dead?

Over the past year, there’s been a lot of talk about the plummeting reach and engagement of Facebook brand pages. Which leads to the inevitable question: Is Facebook marketing dead? There’s No Death in Marketing, Only Evolution First off, nothing in marketing... read more

Best of the Bowl: Top Commercials of Super Bowl 2015

From kickoff to final whistle, this may have been the best Super Bowl in years. The game delivered a wildly unpredictable ending. The halftime show gave us dancing sharks. And we got a diverse lineup of commercials—not just brands trying to be funny and failing (like... read more

2014 Marketing Awesome Awards

On a recent podcast, we presented our first annual Awesome Awards. The purpose of these awards is to applaud some of the fun, strange, cool and unexpected marketing-related efforts from the past year. To give our winners an extra moment in the sun—and give you a... read more

Top 5 Marketing Podcasts of 2014

It was a big year for podcasting here at MONSTERS Unlimited. After a couple years of work, we stabilized the tone, format and recording schedule of our marketing podcast Speaking Human. As a result, the quality of the show improved, our listener base grew... read more

4 Bodacious Vine Videos From Top Brands

In a recent blog post, we talked about our first foray into creating Vine videos. That post explored the benefits and challenges of using Vine and provided a couple examples of our own first-time Vines. Today, we thought we’d provide some examples of engaging... read more

What We Learned From Creating Our First Vine Video

Here at MONSTERS, we love to try new things and get our creative juices flowing. One arena where we especially love to experiment: Social Media. Recently, we decided to try our furry monster hands at Vine. What is Vine? Vine is a video-sharing site owned by Twitter.... read more

An Example of Exceptional Product Packaging from a Yeti

To improve the audio quality of our acclaimed (by us) marketing podcast Speaking Human, MONSTERS invested in new high-quality microphones awhile back. Recently, we found the old product boxes and went to throw them away when something stopped our furry feet in their... read more

5 Best Summer Movie Marketing Campaigns of 2014

Here at MONSTERS Unlimited, we love the movies. Especially summer movies. When they’re good, summer movies are joyous escapism at its finest. Just a fun couple hours lost in pure imagination and a bucket of popcorn. And almost as interesting as the summer movies... read more

Transformers 4 and the Rise of International Marketing

In the early 1960s, Marshall McLuhan theorized that electronic technology was creating a “global village”. News and information would travel faster and farther, connecting us together on a global scale like never before. That’s never been more true than it is today.... read more

7 Tips for Better Small Business Google Search Success

In May, we held a Google Partner Event at the MONSTERS Unlimited offices in Akron, Ohio. During the event, experts from Google presented on a number of different SEO and Web marketing topics—providing practical tips and insights for businesses looking to expand their... read more

3 Awesome Lessons in Branding from ‘The LEGO Movie’

In February, The LEGO Movie hit theaters with a surprisingly big bang. Like a pair of LEGO blocks snapping together, the movie immediately connected with audiences to the tune of a $69-million opening weekend. By all accounts, the movie—which cost $60 million to make... read more

Go For The Gold When Developing Your Mobile App

Some big news rocked the den of MONSTERS Unlimited recently. We learned we won a Gold ADDY Award for our mobile application development work. We’re pretty proud of this awesome achievement, and we thought we’d use it as a springboard to discuss what goes into creating... read more

3 Strange Celebrity-Infused Ads From The Past Month

Here at MONSTERS, we’re enthralled by everyday marketing action. We love to see the new efforts organizations are making to grab our attention. That’s why we use the MONSTERS Facebook page as our unofficial marketing news feed—sharing with our 5,000-plus... read more

7 Best Brand Videos of 2013 (So Far)

Hard to believe but there’s more of 2013 in the dust than on the road ahead. It seems like only yesterday Ryan Seacrest was rockin’ us into the new year and now here we are knockin’ on August’s door. But unless you’re friends with a... read more

Getting the Most Out of Your Business Blog

In our first post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. In our last post, we went over how your website should... read more

Do TV Commercials Still Make a Marketing Impact?

Commercials: In a world of DVR, do they still work? Do they still have the power to persuade, engage and awe us? As we see with the Super Bowl every year, the answer is a resounding yes. In fact, when you add in the reach of online video and social media, commercials... read more

3 Things Your Organization’s Website Must Tell People

In our recent blog post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. Today, we dig a little deeper on one of the big... read more

First Annual MONSTERS Super Bowl Commercial Awards

You gotta love Super Bowl Sunday. It’s the one day of the year when people actually look forward to watching commercials instead of fast-forwarding them. Super Bowl commercials have earned a prominent place in pop culture, turning couch dwellers everywhere into... read more

12 Tips For Effective Email Marketing

An estimated 3.146 billion email accounts existed worldwide at the end of 2011. According to Nielsen, 50% of consumers trust information in the emails they sign up for.   What do these stats tell us? In a nutshell – email matters. When used effectively, email... read more

Welcome To The New Visual Web

At MONSTERS, we manage social media for a number of businesses, organizations and brands. One aspect of that role is going through a brand’s Facebook stream and “liking” or commenting on posts. Recently while doing just that, I noticed something... read more

It’s About Branding, Not Clicking

Everyone loves a good click. It gives you something tangible, something finite. A number to hang your efforts on. A result. Problem is, clicks aren’t the whole story. Correct that – clicks are only a very small part of the story. Maybe 1-5%. That’s... read more

Changing Leadership Perceptions of Business Blogs

BLOG. What do you think when you hear that word? For many business leaders it has a negative connotation. They immediately conjure up thoughts of false news reports. Or tween girls professing their love for Twilight. Or tech-heads speculating on the new features of... read more

Is Your Online Marketing Content Rich With Subtext?

Creeping below the surface of all your Web marketing content, there is a powerful force. (Or there should be anyway.) This force influences potential customers or clients far more than any noun, verb or adjective on the page. Sure, good writing helps to engage... read more

Now is the Time: Go Mobile or Go Home

If you were at a retail store over the holiday weekend, you probably saw at least one person comparison shopping on a mobile device. In fact, this Thanksgiving/Black Friday was a huge moment for mobile. Online retail sales shot up 39.3% on Thanksgiving day compared to... read more

Why Brand Training Is Essential For ALL Your Employees

Recently, Bigfoot posted a blog entry explaining how important it is for companies to train their customer service representatives to be marketers; to know all the key marketing messages so they can better represent and sell the organization. I couldn’t agree more.... read more

The Missing Link in Your Marketing

Marketing [mahr-ki-ting] noun The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling. Marketing is a broad term. It can be applied to a wide variety of... read more

Does your marketing taste like chicken?

I’m sure you’ve heard the expression “It tastes like chicken.” It’s a common phrase used to describe almost any food that tastes so similar to chicken it could be mistaken for the non-flying, mass-consumed bird we know as poultry. So what... read more

How Much Do You Value Your Customers?

The common argument: Why should we budget money on marketing? We haven’t been able to track our branding efforts, therefore they aren’t as important as [insert your favorite justification here]. The reality: The marketing and advertising industry sees this... read more

Four (4) Goals Your Business Blog Should Accomplish

That’s right, readers – today’s blog is a blog about blogs. More specifically, a business blog about business blogs. Whoa. If that’s not meta enough for you, you should probably go watch Being John Malkovich. But, after years of developing... read more

When to Contract Your Creative

Many companies are torn between contracting creative work or developing a team to do it in house. If you have the capital and resources, developing an in-house team or department can be very advantageous. On the other hand, there are times when contracting just makes... read more

LinkedIn: Utilizing Tools to Get Business

As a follow up to our LinkedIn: Optimizing Your Profile post, we wanted to give you some tips on using LinkedIn to create new opportunities and drive results for your business. Below we’ve outlined some of the top tools available to you on LinkedIn and provided... read more
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