Boston Dynamics Raises the Woof with SpotMini

Boston Dynamics, a company that was formerly owned by Google’s parent company Alphabet, has released a new video of their doggy-like robots doing what once seemed like science fiction. The aptly named SpotMini is a smaller and more refined version of its predecessors, Spot and BigDog, Boston Dynamic’s original four-legged robots.

Regardless of what people say about how terrified these robots make them feel, Boston Dynamics teaser videos rake in a ton of viewers. In the first 24 hours alone, their most recent video of the SpotMini amassed over 2 million views on YouTube with over 100 thousand likes. That’s a lot of positive impressions and eyes on the brand, who is now owned by a Japanese conglomerate called SoftBank.

The question is, what do you think of the SpotMini? Does it leave you with a positive or negative impression of the Boston Dynamics brand?

  • SOURCE: YouTube
  • BRAND: Boston Dynamics
  • WHY YOU WILL LOVE IT: It has a face that only a dog owner could love.

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they'll blow your human mind!