Columbia Sportswear High School Musical

Columbia Sportswear recently recruited Zac Efron and his brother to promote their products in a new marketing campaign. That’s right, we said Zac Efron. You know, the guy who was in High School Musical and most recently, Baywatch. If you think it’s a strange pairing, you wouldn’t be alone. But after you watch the “Tested Tough” ad, you’ll appreciate the choice Columbia made.