Human Opinions: Pepsi is Living Bolder

Watch the ad above!

As brands evolve and grow, it’s inevitable that they get more bold in their efforts to make an impact in their marketing efforts. Most ads get swallowed up in the sea of sameness. What’s more, people get accustomed to seeing the same advertising from brands, and in order to stand out, even the most established well-known brands take some risks.

That’s what we recently experienced with the Pepsi “Live Bolder” ad with Kendall Jenner. It was Pepsi’s attempt at becoming relevant again with a new generation of young people who, let’s face it, have become distant from brands like Pepsi. Unfortunately for Pepsi, the world has changed quite a bit from the days of Pepsi’s “Choice of a New Generation” ads and Coca Cola’s “I’d like to buy the world a coke” utopian world.

One could argue that we’re all human beings and most of us appreciate the idealistic messages centered around concepts like “Living Bolder” and making a change in the world. It doesn’t change the fact that when big brands preach it for monetary gain, it feels out-of-touch and disingenuous.

Don’t get me wrong. Do I think big brands can be responsible citizens of the world? Absolutely. I also think there’s a place for their voice and leadership in making the world a better place. But here’s where they get into trouble – and you can clearly see the repercussions – as people dished out a healthy serving of “no thanks” to the beverage giant via social media.

Have an opinion? Tell us what you think by voting for or against it below.

<blockquote class="twitter-tweet" data-lang="en"><p lang="und" dir="ltr"><a href="https://t.co/I21nQl68cY">pic.twitter.com/I21nQl68cY</a></p>— Pepsi™ (@pepsi) <a href="https://twitter.com/pepsi/status/849679114416115714">April 5, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Kendall Jenner's <a href="https://twitter.com/hashtag/Pepsi?src=hash">#Pepsi</a> ad falls flat: Social media erupts in mockery, derision and outrage <a href="https://t.co/YG50Zp8HNj">https://t.co/YG50Zp8HNj</a> <a href="https://t.co/VoDrCZUTZb">pic.twitter.com/VoDrCZUTZb</a></p>— Hollywood Reporter (@THR) <a href="https://twitter.com/THR/status/849478693453955073">April 5, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">This whole <a href="https://twitter.com/hashtag/United?src=hash">#United</a> thing would've been fixed if Kendall Jenner just handed the passengers a <a href="https://twitter.com/hashtag/Pepsi?src=hash">#Pepsi</a></p>— Film Roast (@filmroastshow) <a href="https://twitter.com/filmroastshow/status/851487582009610240">April 10, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">UPDATE on the Kendall Jenner Pepsi "Riot" ad - it was so bad Pepsi has pulled it. <a href="https://t.co/DtQ54glkR9">https://t.co/DtQ54glkR9</a> <a href="https://twitter.com/hashtag/Pepsi?src=hash">#Pepsi</a> <a href="https://t.co/svOihTL8ai">pic.twitter.com/svOihTL8ai</a></p>— adland ® (@adland) <a href="https://twitter.com/adland/status/849680968231395328">April 5, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/Pepsi?src=hash">#Pepsi</a>: "We're having a rough week. If only some other crisis would appear and draw the attention away..." <a href="https://twitter.com/hashtag/United?src=hash">#United</a>: "Hold my beer..."</p>— Brandon Chesnutt (@bchesnutt) <a href="https://twitter.com/bchesnutt/status/851795291103801344">April 11, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>