Pier 1 Promotes What Makes People Unique

The most recent ad campaign for Pier 1 focuses on how human beings are not “cookie cutter” and their homes should be a reflection of their tastes and personalities.

The best part of the “This is Me” ad spot is that it hits on a message that fits the brand perfectly. People are forever trying to decorate their homes in a way that expresses who they are inside. What better way to convince people to shop in your store than to align with their need for individuality and the innate desire to be unique?

What do you think? Is this a good ad spot for Pier 1?