Social Media Campaign Tracking

If there’s one thing we urge clients to consider when starting a marketing campaign, its to develop an internal process for tracking results. Without tracking, you won’t be able to accurately measure the impact of your marketing efforts.

Here’s an example of a typical social media campaign. Facebook advertising is big, so let’s pretend you just launched a new Facebook ad campaign to promote your fan page.

• Step 1 – Set up a custom Facebook fan page with an incentive for liking it. Using contests have built up many social media profiles. Consider using promotional giveaways that resonate with the general public, like iPods, iPads and gift certificates. If you make the reward enticing, people will often listen to your message.
• Step 2 – When you set up the accompanying Facebook ad, point the potential customer to your Facebook page with the specific call-to-action. You could also use a unique (and highly trackable) phone number that’s only accessible from the Facebook page or build a custom landing page on your company website to help track the results.
• Step 3 – The great thing about Facebook for businesses is the ability to track your ad/page results through their site. The ads management tool provides information about your ad and the interaction your customers have with your Facebook page. Now you can use that data to customize the ads and pages even further, building a more personalized relationship with your customers.

This is just a sample of what you can do when the proper tracking mechanisms are in place. Depending on the type of campaign you’re running, where you’re promoting it and the types of online web stats you have in place, the sky is the limit.