Spam Is No Good
Although the statement holds true for both, we’re not talking about the canned precooked luncheon meat product from the 1930s. The spam we’re referring to is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. We all know how annoying spam can be, and how it never seems to go away, even after you’ve reported spam to the proper authorities.
But did you know that more and more people are now classifying legitimate businesses as spammers?
That’s right! The email marketing efforts you have put in place could now be at jeopardy because of those constant spammers who we all love to hate.
According to some recent research done by MarketingSherpa and Q Interactive, “the second most cited reason why people hit the ‘spam’ or ‘junk’ buttons – The email I received was not of interest to me – has nothing to do with permission or responsible mailing practices. The content simply wasn’t compelling so the recipient simply wrote off the mailer.”
And who could really blame them. It’s hard not to be a little bitter after cleaning out your inbox when you get to work in the morning, just to find it filled up again in the afternoon. It’s become a daily routine, and a way of life for many people.
That’s why it’s more important now, to keep your email marketing messages relevant to your audience. Keep your list groomed and make sure the message or offer your delivering is compelling to your customers. This will keep you out of their junk mail and off their spam list.
Read More of the MarketingSherpa Article.
