SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

Velcro Sticks, Unfortunately

Protecting your brand is important. Some would argue it is one of the most important tasks you’ll have as a company. And if your brand becomes a household name like Velcro, it becomes even more critical.

Why, you ask? The biggest issue comes when a brand name becomes so generic that it loses its trademark because of it. Some brands have fought for and lost trademark rights because their names became synonymous with an entire product category. Obviously that’s the worst thing that could happen. But it is a real problem and one that Velcro takes very seriously, or at the very least, pokes fun at their lawyers who take it seriously.

While we could go on and on about the lessons of proper branding and how it can affect trademarking, we’ll leave you with this simple reminder from Velcro. Never use it as a noun and never use it as a verb. Put simply, #dontsayvelcro at all.

  • SOURCE: VELCRO’s website and YouTube channel
  • AUTHOR: VELCRO® Brand
  • BRAND: VELCRO COMPANIES®

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

VIDEO BUZZ

WORTH EXPLORING

Pin It on Pinterest

Shares
Share This