SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

A Little Peak Behind the Mountain

Paramount+ is gaining traction and recently raised its global streaming subscriber goal from 65-75 million by 2024 to more than 100 million by the end of that same year. It’s clear that they’re making efforts to grab a worldwide audience after watching the most recent ad from Paramount+ UK & Ireland. Giving viewers a sneak peek behind the mountain of entertainment is a new way for the streaming service to connect with audiences.

The question is—how does one get a pass to this magical studio lot without agreeing to deliver coffee to imaginary characters? No really, we want to know.

  • SOURCE: Paramount+ UK & Ireland
  • BRAND: Paramount

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