AdWatch: Durex | Condom Emoji

AdWatch: Durex | Condom Emoji

In this ad, Durex uses the Emoji phenomenon to help push their safe sex message. They prompt viewers to us the hashtag, #CondomEmoji in attempt to reach the official Emoji producers, and get them to create a condom emoji.

ADWATCH CREDITS...

ADVERTISER: Durex

AGENCY: Havas

FIRST AIRED: 2015

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