The general buzz on the Apple HomePod has been surprisingly mixed for a new Apple product—with headlines like this one from The New York Times. Enter the Apple marketing muscle, which knows a thing or two about pairing audio and video to make products more alluring. For this one they brought in some big guns: master director Spike Jonze (Her, Adaptation), dancer FKA Twigs, and recording artist Anderson .Paak. The result is pretty similar to Jonze’s recent “My Mutant Brain” video for Kenzo, something trippy and dancy that reminds you of the joy and power of music.