8 Brands Delivering Marketing Tricks And Treats This Halloween

In our recent podcast discussing Halloween marketing, we agreed the great advantage of the scary season is that it gives brands a chance to have a little fun and try something different. It’s a weird holiday, so it’s a great time to go in some new directions and get a little wild.

While this year’s Halloween marketing efforts seemed a little weaker than years past (see this great crop of Halloween brand videos from last year), there were still a healthy number of brands delivering some tricks and treats. Here are a handful of examples of their monstrous marketing efforts.

Eight Delicious Pieces of Halloween Marketing

Here’s how brands are celebrating (and capitalizing on) Halloween this year:

Commercials

Surprisingly for a candy brand, Skittles debuted their first-ever Halloween commercial this year. It came in a short 15-second version, and this twisty extended version:

Having some fun with their “It’s What You Do” message, Geico parodied the poor decisions people in horror movies make with this commercial:

Prank-vertising

To promote the upcoming movie “Ouija”, the marketers created this jump-scare video featuring a physic, an Ouija board and another shocking surprise:

With some elaborate masks and a car-related setting, Ford took some unsuspected test riders through a fright-filled car wash:

Social Media

Chupa Chups, a maker of lollipops, created an innovative choose-your-own-adventure game on Instagram taking users through a haunted house. Here’s a teaser video:

Target is also using Instagram in an interesting way with their Halloween marketing. The goal was to create a visual story around Halloween with a do-it-yourself theme (learn more about the campaign in this Ad Age article).

Target Halloween Instagram

MONSTER Favorites

Last but not least, here are our two favorite pieces of Halloween marketing this year. Both do an incredible job playing off familiar horror-movie situations.

Snickers takes their “hungry” marketing and mixes it with demonic possession. The fact that it’s in Spanish only adds to the effect:

This IKEA video harkens back to a horror classic while still showing off the brand. Honestly, this may be one of the best Halloween spots of all time:

THAT’S OUR OPINION…

NOW GIVE YOUR HUMAN OPINION AND SEE WHAT OTHERS ARE SAYING ABOUT THESE PICKS.

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