Burger King’s fast food status is legendary. It started way back in 1954 (or 1953 depending on your source), and has grown into a global brand that continues to innovate in the fast food world with products like its Impossible Whopper. The chain’s newest update comes in the form of a brand refresh, with a retro flair. The most interesting part of the design is the thoughtful consideration placed on the brand’s extensive symbolism, iconography, typography and supporting imagery.