Burger King has taken its slogan, “Have it Your Way,” to a whole new level by inviting fans to create their own ideal Whopper in a contest. The stakes are high, as the creator of the best Whopper will win a grand prize of $1 million. As expected, the competition quickly gained momentum, and now, after six months, we’ve reached the final stage with just three contenders left. The final decision is now in the hands of Burger King fans.

These three finalist Whoppers are available for a limited time at participating Burger King locations, allowing everyone to taste and vote for their favorite. This campaign offers multiple benefits for Burger King. First, the initial contest phase had millions of fans brainstorming their ultimate Whopper creations. Second, the release of these limited-edition finalists is set to drive customers to participating restaurants to try them out. Lastly, the voting process requires submission through a Burger King Royal Perks account, encouraging customer engagement with their rewards program.

This year-long initiative not only heightens fan engagement but also culminates in a final push towards Burger King’s rewards platform, prompting users to revisit or download the app to participate in the contest. It’s a brilliant example of experiential marketing, topped off with the introduction of a potential new menu item.