Chipotle’s Burrito Bowls Race Online for Prizes

Chipotle is launching a major update to their loyalty program and they honored it by creating a retro-inspired racing game for rewards members to play online. Players received deals on Chipotle meals and the top scorers were awarded vehicles as prizes for their efforts. Best of all, Chipotle linked the effort back to their sustainability value by making each vehicle an environmentally friendly ride. We are big fans of gamification, so it is always exciting to see unique brand promotions. And what could be more unique than a burrito bowl zooming down the road on its favorite skateboard?
  • SOURCE: RaceToRewards
  • BRAND: Chipotle

AUTHOR: Zach Dunphy
ORIGIN: University Program - Speaking Human Contributor

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