Discovery Aims at Attracting Advertisers

Hot off the heels of a massive merger with Warner Media, the digital media company Discovery finds itself in the spotlight. Most well known for their Discovery Channel, the organization is also known for channels like HGTV and the Food Network. Following their significant merger, Discovery capitalized on this awareness with a pitch to advertisers. Touting their strong viewership and strength within key demographics, they want you to know that Discovery is the place to be. Advertisers are always seeking means to measure the success of ads, and Discovery made sure to fill that need. A partnership with iSpot.tv lends even more leverage to the pitch, offering easy measurement of ad-effectiveness across platforms. The spotlight never lasts long, so we tip our caps to Discovery for using it so well.