SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

Dive Through a Doritos Portal Into the World of Stranger Things

Concert venues can add a lot to a show. Sometimes the larger than life setting instills a sense of awe that contributes to the pure amazement of whatever performer takes the stage. But no artist has ever performed in an alternate dimension. Netflix has partnered with Doritos to host a virtual concert “Live From The Upside Down”, the fictional otherworldly plane from Stranger Things. The concert will feature era-appropriate stars like The Go-Go’s, Corey Hart, and Soft Cell playing the classics that the characters from Stranger Things would have loved. Any fan can attend with one simple scan on a limited-time bag of Doritos.

The “Live From the Upside Down” concert is a rad example of how to bond brands via engaging content. The show will allow fans of Stranger Things to enjoy supplementary content  for the long-awaited season four, and provides ample incentive to get a ticket through Doritos. Additionally, the concert will air between the two halves of the new season, right when fans are the most excited to learn more. This gives Doritos and Netflix an opportunity to attract as many eyes as possible while simultaneously celebrating a beloved series. So grab your flashlight, find a psychic friend, and dive into the uncanny world of the Upside Down.

  • SOURCE: YouTube
  • BRAND: Doritos, Netflix, Stranger Things, The Go-Go’s, Soft Cell, Corey Hart

AUTHOR: Zach Dunphy
ORIGIN: University Program - Speaking Human Contributor

Follow Zach on Speaking Human  /  Human Content from Zach

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week’s best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT’S TRENDING

Recent Tweets

SOME HUMANS LIKE…

VIDEO BUZZ

WORTH EXPLORING

You have Successfully Subscribed!

You have Successfully Subscribed!

You have Successfully Subscribed!

Pin It on Pinterest

Shares
Share This