DUDE! This Brand Is Wiping the Floor With Bigger Advertisers

Let’s be honest—poop jokes work. They’re crude, they’re juvenile, but they get attention. And for a brand like Dude Wipes, attention is the name of the game.

This Shark Tank alum built its brand by going where most personal care products dare not tread: the toilet humor aisle. And with a name like Dude Wipes, subtlety was never really in the cards.

But here’s the smart part—when big brands throw millions at ad spots during primetime NFL games, Dude Wipes takes a different approach. Instead of trying to outspend the Goliaths, they zig where others zag: targeting off-the-beaten-path sports broadcasts like hockey, bowling, and whatever else dudes might accidentally leave on the TV.

It’s not about volume—it’s about value. While major brands slap generic logo tags on screen, Dude Wipes leans all the way in with messaging like “Clears Instead of Smears.” Disgusting? Maybe. Memorable? Absolutely.

This isn’t just a budget play—it’s a branding masterclass. By embracing the funny, the filthy, and the offbeat, Dude Wipes creates moments viewers actually remember.

Marketing Takeaway:

You don’t need a Super Bowl budget to stand out. A well-timed poop pun on a low-profile broadcast can do a lot more for your brand than a million-dollar logo placement lost in the shuffle.