Guinness Reminds Us What We’ve Been Missing

As requirements ease and pubs reopen, Guinness took it upon themselves to remind us what we’ve all been missing. The beer company has launched a new campaign called “Looks Like Guinness” with moments and scenery that remind viewers of the iconic  beverage. Examples include a black bucket with a snow-covered top and a dark chimney adorned with seagulls. Their ad spot “Welcome Back” ends with friends relaxing together in a pub, drinking their long-awaited Guinness. The ad is tailored directly to brand loyalists, encouraging them to return to their favorite drink after a long break from the pubs.

  • SOURCE: Adweek
  • BRAND: Guinness

AUTHOR: Zach Dunphy
ORIGIN: University Program - Speaking Human Contributor

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