H&M Says Wear Whatever Screams “You”
Has your wardrobe ever felt constrained by what other people will think? Many people will limit themselves to inoffensive outfits so that nobody has a chance to question their style. Isn’t that ridiculous? Why not wear whatever you like? This is the question posed by H&M in their new campaign featuring America’s favorite bro, Pete Davidson.
Pete Davidson is a funny guy, but that is not the only reason that H&M recruited him for their new campaign. Davidson has a reputation for of-the-wall outfits and a style that flies in the face of current trends. His outfits are in-your-face and loud, and his inclusion is meant to encourage men to feel comfortable wearing whatever they like, regardless of other peoples’ opinions. H&M hopes this message will encourage their male demographic to make more bold fashion choices and diversify their spending habits. Take a moment to think next time you open your closet, “What screams ‘me’?”
- SOURCE: H&M
- BRAND: H&M, Pete Davidson