SPEAKING HUMAN

WEEKLY BUZZ FOR YOUR BRAIN

Your Holidays Rest in the Hands of the All-Powerful Furby

Buying gifts for loved ones can be a difficult process. Sometimes you just can’t think of anything that would really knock their socks off. Fortunately, one sacred creature has come to grant humanity the path to the perfect gift. Furby is here to guide you on your holiday shopping trip.

As a part of their new digital campaign, Afterpay is employing the 90’s classic toy fad to host its “Impossible Gift Finder” initiative. The hamster/owllike creature guides fans through Tiktok, helping them find something that their loved ones will cherish, almost as much as their very own Furby.

Afterpay is like an advanced layaway program, allowing consumers to buy something now (and take possession of it), then pay for it afterwards using interest-free installments. The service lines up beautifully with the holiday season, as people race from store-to-store buying gifts and racking up debt. Tying their new campaign to the holidays is the best use of Afterpay’s marketing budget, providing a much needed solution to seasonal budgetary problems.

The question is, do you trust Furby to give good holiday gift advice? (see TikTok example below)

@afterpayusa

Reply to @bpadc Pants for the holidays? Groundbreaking! Gift a pair of DICKIES Corduroy Carpenter Pants. ##furby ##holiday ##Afterpay

♬ original sound - afterpayusa
  • SOURCE: Marketing Dive
  • BRAND: Afterpay, Furby

AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor

Follow Zach on Speaking Human  /  Human Content from Zach

MORE WEEKLY BUZZ

CURATED FOR HUMANS BY HUMANS

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

VIDEO BUZZ

WORTH EXPLORING

Pin It on Pinterest

Shares
Share This