Hot Cheetos Are Hitting the Big Screen

First Hot Cheetos were featured in a YouTube video that went viral. Now they’re making their way onto the silver screen. That’s right, Fox Searchlight is producing a movie about Flamin’ Hot Cheetos—or at least the story behind the janitor-turned-marketing-executive who invented the spicy crimson snack (read an abbreviated version of his story here). What will the film be titled? You guessed it: Flamin’ Hot.

  • SOURCE: Variety
  • BRAND: Flamin’ Hot Cheetos
  • WHY YOU WILL LOVE IT: Because a Funyuns movie could very well be next

What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!