How to Stand Apart From The Competition

“The quality of a person’s life is indirect proportion to their commitment to excellence.” – Vince Lombardi

Most people in business are looking for an edge. They want to stand apart from the competition but they just don’t know how.

Here are a 2 ideas to help you in the never ending battle for the hearts and mind of your customer.

Ask your customer questions about their business and then LISTEN! Don’t be content to ask only about your product/service. Ask about their company goals, their personal goals, ask how do the 2 intersect. I promise you, the deeper level your question, the more you know about the customer the easier the sale will be.

2) Talk About Only What Is Important To Them
One of the inherent traits of salespeople is the fact that we like to hear ourselves talk. Get over it. Learn to be succinct and get to the point. ALL customers are tuned into their own radio station WIIFM (What’s In It For Me) everything else is just noise.

I promise if you follow these 2 simple ideas you will differentiate yourself from 80% of salespeople and you will be able to “pocket” the results!


AUTHOR: John Kolencik with Matrix Impact
LEARN MORE: Find out more about Matrix Impact at