Jif takes a stand on the pronunciation of GIF—World descends into Chaos

It’s true. The J.M. Smucker Company, who makes delicious peanut butter, has decided to put a stake in the ground. The company teamed up with Giphy, the internet’s source for the best & newest GIFs & animated stickers, to claim their brand as uniquely qualified to answer the age-old online debate.

In fact, they’re even going as far as making a limited edition jar of peanut butter with a special GIF label and selling it on Amazon. The whole effort is obviously tongue in cheek, and offers a fun marketing opportunity for the brand.

While the peanut butter might be currently unavailable on Amazon, the product’s description gave us a chuckle.

  • Limited edition jar with double-sided JIF/GIF label.
  • Perfect for sandwiches, baking, and shutting down internet debates.
  • Contains about 34 servings of peanut butter, and 0 looping images.


Are you having trouble with this debate? This proclamation from Steve Wilhite, GIF’s creator might help you.

  • SOURCE: Amazon
  • BRAND: JIF / The J.M. Smucker Company
  • WHY YOU’LL LOVE IT: Because you generally love endless debates and the simple task of pronouncing GIF with peanut butter in your mouth.