Johnnie Walker Gender Identity Change
According to their website, Johnnie Walker has celebrated taking steps forward with their message of “Keep Walking” and their Striding Man icon for over a century.
In recognition of women who lead the way, we are unveiling Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. Jane Walker is the celebration of the many achievements of women and a symbol of empowerment for all those on the journey towards progress in gender equality.
The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will launch nationwide in March – just in time for Women’s History Month celebrations.
For every Jane Walker Edition bottle produced, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.
Which brings us to the question that everyone has been asking—is this a good branding move on the part of Johnnie Walker?
- SOURCE: The Drum
- BRAND: Johnny Walker / Jane Walker
- WHY YOU WILL LOVE IT: Because you love women, admit it!
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