Kelty’s Spooky Campfire Contest

In the spirit of Halloween, Kelty, a manufacturer of high-end backpacks, tents, and sleeping bags, recently sent an email to customers promoting a seasonal contest in which they asked people to submit their own campfire stories. The message made sense for Kelty, complementing the brand and speaking directly to their target audience.

Besides for the timeliness of the campaign, contests are also great way to incentivize humans to interact with your brand. If the incentive is worth it, your audience will likely put in more effort and engage the brand in bigger ways. That’s scary good business, if you ask us.

  • SOURCE: Brand Email / Website
  • BRAND: Kelty
  • WHY YOU’LL LOVE IT: Spooky Seasonal Incentives = Brand Engagement


What is BUZZ?

The team has curated some of the most buzzworthy marketing related topics ever assembled in one place. Our BUZZ section houses it all—branding, advertising, pop culture, and everything in between. Check out our buzz finds—we promise they’ll blow your human mind!