CORONAVIRUS WATCH

The way we see it

The world is evolving daily as human beings have adapted to the COVID-19 pandemic. This snapshot in our planet’s history is something that’s unique and worth documenting. Even though the crisis has ravaged our social norms, the global economy and the concept of “business as usual” — there are still a lot of positive things happening in the world. We’ve broken down some of the best branding, advertising and marketing initiatives that have risen up since the lockdown began.

BUZZ

The BUZZ is our weekly curation of some positive things happening in the world of branding, marketing and pop culture. Here are the efforts that have found their way onto our radars during the pandemic.

What Would Make You Happier?

What Would Make You Happier?

If you know of anyone that’s been stuck at home for a year or more, then the messaging behind Bed Bath & Beyond’s new ad campaign will ring true.

Selling Out of Ad Space During the Pandemic

Selling Out of Ad Space During the Pandemic

This year is a little different since the world is still spinning from the pandemic and brands that have become a staple of the big game, like Budweiser, opted out of advertising in the Big Game.

The Sale of Slack to Salesforce

The Sale of Slack to Salesforce

The sale of Slack to Salesforce is a testament to how every brand should treat itself—like a $28 billion dollar enterprise.

Amazon’s Holiday Ad Embraces the Moment

Amazon’s Holiday Ad Embraces the Moment

Amazon’s The Show Must Go On ad spot is as much social commentary on humanity’s struggle during the global pandemic as it is a holiday feel good message filled with hope.

Etsy Holiday Ad Campaign Goes for the Feels

Etsy Holiday Ad Campaign Goes for the Feels

Etsy’s new holiday ad campaign called “Gift Like You Mean It” gets to the heart of what it’s like to be human, along with some of the emotions we all experience.

Iceland Urges Tourists to Scream!

Iceland Urges Tourists to Scream!

It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.

Ben & Jerry’s Partners with Nike

Ben & Jerry’s Partners with Nike

According to Nike SB, the footwear company’s skateboarding brand, the Ben & Jerry’s brand aesthetic aligns nicely with its footwear.

Zoom zooms in popularity almost 2000%

Zoom zooms in popularity almost 2000%

It should come as no surprise that a recent report sheds light on the surge of new account creations for the popular virtual meeting platform Zoom.

Twitter Says WFH Forever

Twitter Says WFH Forever

Twitter CEO Jack Dorsey emailed employees, notifying them that they’d be allowed to work from home indefinitely.

Disney’s Plan for Theater Releases

Disney’s Plan for Theater Releases

Currently, Disney has pushed almost all of its theatrical releases back, but has acknowledged the studio is evaluating each movie individually.

Steak-umm Makes Us Go Hmmm

Steak-umm Makes Us Go Hmmm

You may have heard of the Steak-umm, the frozen meat company that is loved by those who love frozen boxed meat.

Ford Shifts Gears During Times of Need

Ford Shifts Gears During Times of Need

Once the coronavirus became a pandemic, Ford Motor Company, like many brands, needed to reassure people that the brand was there for them in their time of need.

ADWATCH

From commercials to PSAs to social media initiatives—these are the advertising efforts that have defined us during the coronavirus pandemic. Can’t find something you’re looking for? Submit your favorite effort here.

AdWatch: amazon | The Show Must Go On

AdWatch: amazon | The Show Must Go On

No matter the circumstances, the show must go on. Amazon tells the story of a family and community coming together to bring hope during the Coronavirus pandemic.

AdWatch: Etsy | Gift Like You Mean It – Nana

AdWatch: Etsy | Gift Like You Mean It – Nana

Etsy paints a very realistic picture about the pandemic in their new ad. Even though we may be spending the holidays apart, we will always be connected through the small things we do for our loved ones.

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