CORONAVIRUS WATCH

The way we see it

The world is evolving daily as human beings adapt to the COVID-19 pandemic. This snapshot in our planet’s history is something that’s unique and worth documenting. Even as the crisis has ravaged social norms, the global economy and “business as usual” there are still a lot of positive things happening in the world. We’ve broken down some of the best branding, advertising and marketing initiatives that have risen up since the lockdown began. 

BUZZ

The BUZZ is our weekly curation of some positive things happening in the world of branding, marketing and pop culture. Here are the efforts that have found their way into our hearts during the pandemic.

Iceland Urges Tourists to Scream!

Iceland Urges Tourists to Scream!

It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.

Ben & Jerry’s Partners with Nike

Ben & Jerry’s Partners with Nike

According to Nike SB, the footwear company’s skateboarding brand, the Ben & Jerry’s brand aesthetic aligns nicely with its footwear.

Zoom zooms in popularity almost 2000%

Zoom zooms in popularity almost 2000%

It should come as no surprise that a recent report sheds light on the surge of new account creations for the popular virtual meeting platform Zoom.

Twitter Says WFH Forever

Twitter Says WFH Forever

Twitter CEO Jack Dorsey emailed employees, notifying them that they’d be allowed to work from home indefinitely.

Disney’s Plan for Theater Releases

Disney’s Plan for Theater Releases

Currently, Disney has pushed almost all of its theatrical releases back, but has acknowledged the studio is evaluating each movie individually.

Steak-umm Makes Us Go Hmmm

Steak-umm Makes Us Go Hmmm

You may have heard of the Steak-umm, the frozen meat company that is loved by those who love frozen boxed meat.

Ford Shifts Gears During Times of Need

Ford Shifts Gears During Times of Need

Once the coronavirus became a pandemic, Ford Motor Company, like many brands, needed to reassure people that the brand was there for them in their time of need.

ADWATCH

From commercials to PSAs to social media initiatives—these are the advertising efforts that have defined us during the coronavirus pandemic. Can’t find something you’re looking for? Submit your favorite effort here.

If you like Speaking Human…

Sign up to get our weekly email. You’ll get our latest human content delivered to your inbox each Friday. It’s the best way to be sure you’re not missing out. 

You have Successfully Subscribed!

You have Successfully Subscribed!

Pin It on Pinterest

Shares
Share This