HALLOWEEN MARKETING EFFORTS

EXPLORE SOME TERRIFYING BRAND EFFORTS

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GIVE YOUR HUMAN OPINION ON THE BEST BRANDING EFFORTS DURING THE HALLOWEEN SEASON

HALLOWEEN-FOCUSED PODCASTS

Scariest Movie Trailers

Sometimes you don’t even have to see the movie to scream. In honor of the Halloween season, we share our picks for the four most frightening movie trailers of all time.

Episode 108: Best Candy Wrappers

We creep into the deadly deliciousness of the Halloween season by sharing our killer picks for favorite candy packaging design.

Episode 28: Halloween Horror from Bloodthirsty Brands

We terrify our listeners with blood-curdling reactions to the latest gruesome collection of horrifying Halloween commercials from ravenous brands who want to rip out your eyeballs, hold your beating heart in their hands and devour the dollars in your wallet.

HALLOWEEN-FOCUSED ADS FROM BIG BRANDS

AdWatch: Burger King | The Spirit Taste Test

Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season. 

AdWatch: Burger King | Feed Your Nightmares

Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.

AdWatch: Reese’s | Not Sorry – Trick

Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.

AdWatch: Farmers | Van Hiking

Sink your teeth into this Farmers ad to see their spooky take on life insurance.

AdWatch: Reese’s | Not Sorry – Too Early

You can celebrate eating a Reese’s peanut butter cup anytime with this ad.

AdWatch: Snickers | Bite Size Horror – Live Bait

This ad’s got us hooked on these Bite Size Horror films.

AdWatch: IKEA | The Shinning

Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.

AdWatch: Snickers | Twisted

Eat a Snickers if you turn into a real monster this Halloween.

AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game

The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.

AdWatch: Ford | Spooky Halloween Car Wash Prank

Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.

AdWatch: GEICO | It’s What You Do – Horror Movie

This Geico ad features every bad decision you could possibly make in a horror film.

AdWatch: Skittles | Web

A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.

AdWatch: Burger King | The Spirit Taste Test

Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season. 

AdWatch: Burger King | Feed Your Nightmares

Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.

AdWatch: Reese’s | Not Sorry – Trick

Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.

AdWatch: Farmers | Van Hiking

Sink your teeth into this Farmers ad to see their spooky take on life insurance.

AdWatch: Reese’s | Not Sorry – Too Early

You can celebrate eating a Reese’s peanut butter cup anytime with this ad.

AdWatch: Snickers | Bite Size Horror – Live Bait

This ad’s got us hooked on these Bite Size Horror films.

AdWatch: IKEA | The Shinning

Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.

AdWatch: Snickers | Twisted

Eat a Snickers if you turn into a real monster this Halloween.

AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game

The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.

AdWatch: Ford | Spooky Halloween Car Wash Prank

Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.

AdWatch: GEICO | It’s What You Do – Horror Movie

This Geico ad features every bad decision you could possibly make in a horror film.

AdWatch: Skittles | Web

A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.

AdWatch: Burger King | Feed Your Nightmares

Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.

AdWatch: Reese’s | Not Sorry – Trick

Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.

AdWatch: Farmers | Van Hiking

Sink your teeth into this Farmers ad to see their spooky take on life insurance.

AdWatch: Reese’s | Not Sorry – Too Early

You can celebrate eating a Reese’s peanut butter cup anytime with this ad.

AdWatch: Snickers | Bite Size Horror – Live Bait

This ad’s got us hooked on these Bite Size Horror films.

AdWatch: IKEA | The Shinning

Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.

AdWatch: Snickers | Twisted

Eat a Snickers if you turn into a real monster this Halloween.

AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game

The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.

AdWatch: Ford | Spooky Halloween Car Wash Prank

Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.

AdWatch: GEICO | It’s What You Do – Horror Movie

This Geico ad features every bad decision you could possibly make in a horror film.

AdWatch: Skittles | Web

A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.

AdWatch: Reese’s | Not Sorry – Too Early

You can celebrate eating a Reese’s peanut butter cup anytime with this ad.

AdWatch: Snickers | Bite Size Horror – Live Bait

This ad’s got us hooked on these Bite Size Horror films.

AdWatch: IKEA | The Shinning

Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.

AdWatch: Snickers | Twisted

Eat a Snickers if you turn into a real monster this Halloween.

AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game

The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.

AdWatch: Ford | Spooky Halloween Car Wash Prank

Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.

AdWatch: GEICO | It’s What You Do – Horror Movie

This Geico ad features every bad decision you could possibly make in a horror film.

AdWatch: Skittles | Web

A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.

HALLOWEEN-FOCUSED BUZZ

Have Yourself a Happy Heinz Halloween

The brand that’s been around since the late 1860’s has asked fans to create a Halloween-themed video on TikTok featuring a bottle of HEINZ Tomato Ketchup and using #HeinzHalloween and #Sweepstakes.

Hulu Screams Up Scares this Halloween

New Hulu Originals and Bite Size Halloween shorts will take over the streaming hub this October with a plethora of content.

Zombieland: Double Tap Resurrects Myspace

It took a movie about the zombie apocalypse to bring Myspace (and Tom) back to life.

Hulu Screams Up Scares this Halloween

New Hulu Originals and Bite Size Halloween shorts will take over the streaming hub this October with a plethora of content.

Zombieland: Double Tap Resurrects Myspace

It took a movie about the zombie apocalypse to bring Myspace (and Tom) back to life.

Shudder Streams Scares & Screams for Halloween

AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.

Shudder Streams Scares & Screams for Halloween

AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.

Hershey Bar with Reeses Pieces Mashup

Reese’s Continues to Innovate, Evolve & Take New Forms

Skinnier cups and a candy bar mashup are just two of the ways Reese’s is working to keep customers interested.

Farmers Insurance Best Afterlife Halloween Marketing Campaign

Farmers Harvests the Undead for Life Insurance Campaign

Who better to tell you about the importance of life insurance than those who have already kicked the bucket?

Nightmare King

Burger King Cooks Up Nightmares with New Sandwich

The fast-food brand conducts clinical research to prove their latest limited-time offering will creep into your sleep.

IKEA’s Wonderful Ghosts Made Our (Every)Day

IKEA’s The Wonderful Everyday will give you good vibes and might even get your ghost-like body moving to the beat.

Burger King Scary Clown Night

BK Haunts McDonald’s with Scary Clown Night

The Whopper-maker wants to remind you clowns are creepy. And their top rival just so happens to have a clown mascot.

Kelty’s Spooky Campfire Contest

The manufacturer of high-end outdoor equipment asks customers to share their scariest stories for a chance to win.

Bite Size Horror

Mars Unleashes Bite-Sized Horror

These two-minute terror tales presented by brands like Skittles and Snickers aren’t as sweet as you’d expect.

Weekly Buzz: Some Treats Tease The Halloween Season

This week the BUZZ features LiftMaster, Hulu, & Microsoft… Watch each episode and get fresh BUZZ.

Weekly Buzz: Burger King’s Nightmare King, Welch’s, & Farmers Undead Insurance

This week the BUZZ features Burger King’s Nightmare King Sandwich, Welch’s Tough As Grapes, & Farmers Undead Life Insurance… Watch each episode and get fresh BUZZ.

HALLOWEEN-FOCUSED ARTICLES & PERSPECTIVES

Candy Brands Spook Fans on Social for Halloween

Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.

Halloween Horror Movie Watches

8 Insanely Great Halloween Horror Movie Party Picks

Not every horror movie works for the party atmosphere. Check out our curated picks to make your Halloween celebration a scream.

Halloween Marketing

5 Halloween Marketing Treats from Big Brands

Sometimes to reach customers you need to scare the Skittles out of them.

8 Brands Delivering Marketing Tricks And Treats For Halloween

In one of our early podcast episodes discussing Halloween marketing, we agreed the great advantage of the scary season is that it gives brands a chance to have a little fun and try something different. It's a weird holiday, so it's the ideal time to go in some new...

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