Mentos Drops a Fizz Bomb on Fortnite—Without Spending a Fortune

When your target audience is teenagers and twenty-somethings, you don’t chase them with billboards—you meet them in the digital trenches: TikTok feeds, YouTube streams, and Fortnite matches. That’s the formula Mentos followed with its latest campaign. But here’s the twist—they managed to bypass the usual high-cost partnerships with big-name game developers and still landed a hit.

Enter: the Fizzooka.

Inspired by the legendary Mentos-in-Coke science experiment (a fizzy rite of passage for every kid with a backyard), the Fizzooka is a fictional soda-powered weapon that blasts fizzy ammo—because of course it does. Mentos brought this over-the-top concept to life in Fortnite, not through Epic Games, but via the game’s community creator platform. Translation: they got into the game without cracking open the corporate vault.

And they didn’t stop there. To make the campaign even more explosive, Mentos teamed up with YouTube engineer and mega-maker The Hacksmith to build a real-life version of the Fizzooka. Now, whether you’re battling in Fortnite or doom-scrolling on YouTube, the Mentos Fizzooka is locked, loaded, and fizzing its way into your brain.

Marketing Takeaway:
Mentos proves you don’t need a blockbuster budget to weaponize nostalgia. By reviving a classic playground myth and dropping it into today’s digital playgrounds, the brand connected with Gen Z on their turf—without blowing the bank.