Netflix Plushies Want to Chill

Yup, Netflix named their plushies “Chilleez”. Based on the default Netflix profile image, these adorable little squares make sure that we’ll always have a friend to binge with. This isn’t the first time that the streaming service has winked at the famous phrase “Netflix and chill”. For example, their branded clothing line is titled “Chill with Netflix”.

Both the clothing line and these new Netflix plushies come as efforts to give the streaming service an identity separate from its shows. Many of the products that are sold by Netflix are themed around their iconic shows like “The Witcher” and “Squid Game”. The plushies and other Netflix branded content will help the streamer develop a more direct relationship with their viewers. After all, there is no greater power than that which lies in a wide-eyed fuzzy friend. Yes, we’ll take twelve.