Olympus is Leaving the Consumer Camera Business Behind

Olympus is selling its consumer imaging business to JIP (Japan Industrial Partners) after a long battle in an increasingly competitive camera market. The company plans on focusing its efforts on its much larger business segment—industrial and medical imaging equipment.

Cutting out the less-than-profitable parts of a business’s bottom line is pretty common. The ability to identify what’s not working and then re-focus on the company’s strengths is crucial to any successful growth strategy.

  • SOURCE: Olympus
  • BRAND: Olympus
  • TAKEAWAY: The company will re-focus on a thriving portion of its business