Our Favorite Toy Crazes: Razor Scooter Zoomed to Success in 2000

At the turn of the millennium, the coolest ride wasn’t a flying car—it was a scooter. Razor Scooter’s durability and ability to be folded and carried made it come out on top in the scooter race. Its success was due to its marketing strategy, which targeted fashion, retail, lifestyle, parenting and extreme sports through a combination of print, broadcast and early online media. 

 

Additionally, Razor dove into product placement, getting scooters in the hands of celebrities and TV shows, and going as far as urging shows to include the brand in the story’s script. The result? Razor sold five million scooters in 2000 (65% of the total market) and ended up on nearly every “Top Gifts” list and earned numerous “Product of the Year” honors. That makes Razor one of our favorite toy crazes of all-time.