With retail struggling, Macy’s turns to Pinterest to add some marketing sizzle.
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Deschutes Serves Slang to Bring Together Beer & Weed
To show they’re cool with the chronic, this brewer promotes its “dank refreshment”.
McDonald’s Slings New Names for Menu Items
The global fast food chain pays tribute to the iconic slang of a land down under with this guerilla marketing effort.
Godzilla Leaves a Mighty Mark on Movie Posters
The advertising art for the upcoming summer monster movie does a couple crucial things atomically well.
The King Returns to Conquer Summer (Again)
To promote its upcoming live-action “Lion King” remake, Disney has made it a point to focus on the familiar.
Wild One Howls About Ethically-Sourced Dog Treats
Today’s consumers want to know where the food products they buy come from.
Puppo Gets Personal with the Puppies of NYC
The dog food delivery service spoke to New York City’s 10,000+ dogs by name with this clever marketing campaign.
Insta Novels: Is the Future of Reading on Social?
Thanks to a clever new campaign, you can now read Kafka & Poe on Instagram.
Tesla Breaks New Ground Without Spending a Dime
Most automakers invest heavily in social media advertising. But Tesla has steered in another direction.
Semco Envisions a More Flexible Future for Product Packaging
This eco-friendly design could be a real space saver.
Return of the Jedi-Themed Soda Cans!
In anticipation of Disneyland’s Star Wars: Galaxy Edge theme park, Coca-Cola is dropping a packaging bomb.
Burger King Makes a Mess With Chopsticks
In an effort to promote its outside-the-box sandwich, the burger chain displays bad taste to many potential customers.
A Parachute (Made of Sheets!) Has Landed
The Parachute brand made a name for itself by selling products exclusively online. Now they’re flipping the script.
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
St. Louis Cardinals Brand Swings South
For the first time in the team’s 119-year history, the Cardinals ventured beyond U.S. borders with the #MexicoSeries.
Budweiser Celebrates Jackie Robinson’s Impact
This ad/short film directed by Spike Lee shows the impact #42 had far beyond the baseball field.
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
True Detective: Season 1 – How HBO (Momentarily) Revived the Crime Drama
Great actors, time shifts and deep thoughts made this season legendary.
Frasier: TV’s Greatest Spin-Off
A supporting shrink from the bar at “Cheers” went off on his own and struck comedy gold.
Stranger Things and Spooky Nostalgia
Netflix’s 1980s sci-fi horror series is one show that has used nostalgia to open the door to a larger audience.
The Decade that Belonged to Game of Thrones
Featuring political intrigue, sex, dragons and copious amounts of bloodletting, this show has had a stranglehold on TV.
Geico Uses Laughs to Advertise its Boring Brand
For 25 years, Geico has been bringing goofiness to the insurance game.
AT&T Shows the Perils of ‘Just OK’ in Witty Campaign
With things like doctors, tattoos and wireless, choosing OK can be a big mistake.
House of Marley Moves to the Beat of a Greener World
Since 2017, audio brand House of Marley has helped plant 148,000 trees.
James Bond Drives Into the Future with Aston Martin Rapid E
In “Bond 25”, the timeless hero will get an eco-friendly upgrade to his favorite ride.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
Wendy’s Encourages Fans to Eat Their Fill This March Madness
The fast-food chain hopes to keep customers taking shots.
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Wix Turbo Loads at the Speed of Captain Marvel
In this marketing cross-promotion, Wix compares its blazing website speeds to Marvel’s latest hero.
Did Marvel Reach Its Apex with ‘Black Panther’?
A box-office smash and a Best Picture nominee. Can the studio ever really top this superhero flick?
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
The Voice that Haunts Every Household for Coors
Sometimes there’s a man whose deep vocal delivery reminds you of America.
Capital One Wiggles Into More Wallets with Help from Samuel L. Jackson
When the head of The Avengers takes time to sell something, people take notice.
Nike Gets Blown Out on College Basketball’s Biggest Stage
A big star, a huge game, a product fail. This is what a brand nightmare looks like.
And the Oscar (Almost) Goes to… Netflix
The brand once known for mailing out rentals in red envelopes has now become a Best Picture contender.
iPod Broke Through the Noise with These Musical Ads
It took dancing silhouettes and U2 for the mainstream to embrace tunes from Apple.
Nike Dribbles to the Beat with Kyrie-Questlove Duet
Movement and music come together expertly in this mesmerizing 2017 ad.
Miss Sweethearts This Valentine’s Day? How About Krispy Kreme!
With those iconic candy hearts MIA, another sugary brand fills the void.
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
Apple Encourages Users to Bite into Their Passions
Sure, flowers are nice. But can a rose take 4k video or provide all-day activity tracking?
‘Avengers: Endgame’ Official Trailer – The Beginning of the End?
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
T-Mobile Wrings Comedy from Text in Winning Super Bowl Ad Series
The game plan: A simple approach, catchy music, and relatable punchlines.
Bud Light & HBO Team Up to Scorch Super Bowl 53
This surprising cross-promotion added some much-needed fire to an event that was otherwise a snore.
Apple Smashes Super Bowl Advertising in 1984
This ad didn’t just shatter perceptions about computers. It changed Super Bowl advertising forever.
Raise the (Steel) Curtain for Super Bowl XIV’s Best Ad
This 1980 Super Bowl commercial went down in advertising history by getting Mean Joe Greene to smile.
Memes Drive Streams for Netflix Hit ‘Bird Box’
Thanks to a storm of social posts featuring people doing weird things blindfolded, “Bird Box” became a must-watch movie.
‘Aquaman’ Saves DC with Mega Marketing
How did an obscure, often-joked-about merman emerge from an ocean of heroes to conquer the box office?
Forget the Super Wolf Blood Moon! Remember ‘Twilight: New Moon’?
There once was an age of vampires… and they sucked everything dry.
In the Age of MP3 Players, the Microsoft Zune Was (Kinda) a Thing
A decade ago, this zany device believed it could take down the iPod. Spoiler: It didn’t.
Waking Up with a Cup of Joe (Rogan)
This popular podcast consistently lassos people in for three-hour conversations.
The Rewatchables: Another Reason to Revisit that Favorite Movie
This highly entertaining podcast taps into our collective love for movies like ‘Rounders’ and ‘Varsity Blues’.
What to Watch in 2019: Netflix
There are 8.137 billion reasons Netflix dominated streaming in 2018. But can the brand keep growing in 2019?
2019 Could Be Crunch Time for Kellogg’s
Will the Keebler elves have to move out of their tree house to new digs this year?
NBA Sidesteps Other Sports Leagues to Score 2018 MVP
While other sports leagues are fighting to retain interest and ratings, the NBA continues to grow.
Fortnite Is the Last-Man-Standing in Best Brands of 2018
With 200 million global users, this game dominated the year—battle royale style.
Victory! In the Race for 2018’s Best Brand, Nike Places First
The swoosh made some bold moves that bolted them to the head of the pack.
Canal+ Celebrates Creative Minds in ‘The Idea’
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Electronics Retailer Elkjøp Goes Cinematic with 2018 Christmas Ad
Nordic brand delivers an epic holiday ad about life, love, loss, and aviation.
Red Cross Shows Sometimes Santa Can’t Deliver
At a time of year when so many ads hit the same notes, this one pulls a 180.
Civic Nation Gets Murderous with Voting Message
Sometimes the only solution to a murder mystery is to head to the polls.
Monopoly for Millennials Is All About the Experience
Hasbro updates its classic game for a new generation—sparking conversation, backlash, and sales.
Little Live Pets Make Gremlins a Distant Memory with Season’s Hottest Toy
They’re mysterious, furry and cute—and they won’t try to kill you if you get them wet!
Nike Celebrates Inspiration Over Victory in Invigorating Marathon Ad
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Google Chrome Makes Search Come Alive with New Ad
Every search has a story. That’s the clever conceit propelling this effective ad forward.
Chuck Norris Gives His Powers to Toyota Tacoma
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Icelandic Marathon Ad Races Through Famous Film Running Scenes
This propulsive promotional video recreates the many reasons characters run in classic movies.
TaylorMade Golf Drives Message Home with ‘Marshals’
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
McDonald’s Ad Series Takes Celebrity Voices Away
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
Ordering an Octopus from 1,000 Meters Under the Sea
This short film shows the majestic things that happens when you order an Octopus dive watch.
Am I Watching a Car Ad or a Short Film?
This “unidentified advertising object” makes the bold move of not having a clear brand message. Does it pay off?
Mitsubishi Is a Classic Reborn in BSSP’s New Ad
Mix a compact SUV with violin, piano, and rain and you have the ingredients for an audio-visual feast.
NBA Plays to Fill the Streets
This ad shows us how a champion can fill a city with excitement and energy.
You Just Got Van Dammed by Tostitos
If you don’t get together already, Jean-Claude Van Damme will steal your friends and eat Tostitos with them.
Whole Foods Imagines All the Pastabilities with Its New Ad Campaign
While the message is whole, this ad series is somehow oddly empty.
Freelancers to the Rescue in Upwork’s ‘Hey World’ Campaign
Quick and colorful animated spots tap into pop culture and current events.
Does Kyrie Irving Find His Groove in This Nike Ad?
Like a mixed tape, this commercial directed by Kyrie has a lot of ups and downs and never quite gets a good flow.
Whoa. A 30-Minute Ad?
Does Qualcomm’s “Lifeline” work as entertainment and advertising?
Growing Up Means Moving On from iPhone in This Samsung Ad
Throwing shade with 10 years of iPhone disappointments in 60 fast-paced seconds.
Notes: Brand Film Rewrites Intimacy for the Digital Age
A couple’s entire love story (and life story) told through a series of handwritten notes.
Striking Nike Lacrosse Ad Sells Sixth Sense to Athletes
Action, animals and evolution: This commercial grabs you with top filmmaking techniques.
Pennzoil Takes Drivers on a “Joyride”
After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.
Droga5 + Pixar + Ancestry.com = Inspiration
Can an ad effectively promote two very different brands at one time?
KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising
This wild, energetic brand video takes perfume marketing to weird new places.
Move Over Santa! McConaughey’s Bringing Birds for Wild Turkey
What happens when you set Matthew McConaughey loose in Kentucky with thousands of Butterball Turkeys on behalf of a bourbon brand?
Born to Run: Gatorade Animates an Athlete’s Story
How the world’s fastest man overcame self doubt to become a champion.
Need a Lyft? Check Out This Uplifting Brand Short Film
A lonely woman suddenly finds her spirit “lyfted” in this animated short film.
Web Series Review: Lacta Chocolate ‘From the Start’
This video series from Lacta Chocolate invigorated sales of the brand. But is it any good?
Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising
Does Santander Bank’s “Beyond Money” branded short film deliver as both marketing and entertainment?


























































































