Polo Serves Up Sustainable Fashion for U.S. Open

The fashion industry is truly beginning to combat the environmental damage it’s been inflicting on our planet for years. Polo Ralph Lauren is one of the companies striving to create sustainable fashion and change the way it produces textiles.

The high-end apparel company has been partners with the U.S. Open since 2005. They’ve created uniforms using virgin poly-fiber for the competition’s ballpeople and umpires for years. This year, Polo Ralph Lauren designed the 2020 U.S. Open uniforms with our planet in mind. According to David Lauren, chief officer for Ralph Lauren, they’ve collected around 12,000 Wilson tennis ball components from the 2019 U.S. Open which will be recycled into thread to make the 2020 uniforms.

The marketing aspects of this new line are all based within New York City, where the U.S. Open is held. The subsite for the Open’s uniforms features images of tennis courts and the city at night with a tagline that reads, “Bright lights. Electric Energy.

Polo Ralph Lauren is representing the U.S. and the tennis community with this N.Y.C. inspired, environmentally conscience line. Using a material otherwise discarded in the thousands during this event to create sustainable clothing is inspiring and poetic. Maybe in 2021, Ralph Lauren will serve up a whole consumer line made out of recycled tennis balls.

  • SOURCE: Ralph Lauren Website
  • BRANDS: Polo
  • WHY YOU WILL LOVE IT: Sustainable fashion that might just give you an extra spring in your step

AUTHOR: Meghan Mormino
ORIGIN: Speaking Human Contributor

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