Were Pringles Created in a Supercomputer for Gamers?
There are a few fundamental truths in this world. There is death. There are taxes. And the last and most unifying truth is the perfection of Pringles. If you agree, then you’ll love the idea behind the Pringles’ “Mind Popping” slogan, which is focused on elevating the snack to something more ethereal. The newest edition in the “Mind Popping” adventures is called “Stay in the Game”, where Pringles forges an unbreakable bond with the gaming community.
The “Stay in the Game” campaign takes the same larger-than-life feel that was established in the original “Mind Popping” ad and digitizes it. It launched with an ad focused on the good old days of gaming where everything was 8-bit and computers emitted ear-splitting noises. The other ads in the series imply that a super computer constructed Pringles to be the perfect mess-free snack for gamers. Nostalgia is one of the strongest emotions for brands. Going the retro-route fits the Pringles brand since the snack truly hit its stride in the 1980’s. Now ask yourself honestly—are Pringles the perfect gaming snack?
- SOURCE: YouTube
- BRAND: Pringles