For fans of The Office, Scranton isn’t just a dot on the map—it’s a pop culture pilgrimage site. The early 2000s sitcom turned the Pennsylvania town into a beloved landmark, attracting visitors hoping to snap selfies at show-famous spots. But one iconic location from the series—Chili’s, where Michael Scott serenaded his coworkers with the “baby back ribs” jingle—never actually existed in Scranton. Until now.
In a move that perfectly blends fandom with food, Chili’s has opened a new location near Scranton designed to look exactly like it did on the show. From the signage to the booths to the legendary Awesome Blossom, the restaurant is a fully immersive tribute to The Office’s most unforgettable dining scene.
To celebrate the grand opening, some of the show’s cast even slid into that famous booth for a round of rib-inspired nostalgia. The result? A fan-fueled frenzy and a new stop on the ultimate Office road trip.
Marketing Takeaway:
Leaning into nostalgia isn’t just smart—it’s delicious. By tying into a culturally beloved show, Chili’s reignites interest in a classic menu and turns a standard location into a must-see experience.
- SOURCE: AP News
- BRAND: Chili’s / The Office

AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor
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