Sonos Looks to Make Some Noise with Beam

Sonos is a brand on the rise. You may have heard a friend or family member talk about buying a Sonos speaker. Or you may have heard the brand advertised on one of your favorite podcasts or caught a Sonos commercial while watching Hulu. Or perhaps you’ve read one of the many positive reviews of the new Sonos Beam, a versatile soundbar for your TV that can also play music and includes Alexa voice control.

The Financial Times reports that the number of homes worldwide with a Sonos product has grown from around 1 million in 2013 to almost 7 million at the start of 2018, with the company’s sales revenue nearly hitting $1 billion in 2017.  Whether the Sonos name is familiar to you yet or not, this is a brand building some serious buzz—with the Beam (which hits stores July 17) expected to turn up the volume on that buzz.

As Sonos CEO Patrick Spence states in a recent Beam press release:

“In a smart speaker category increasingly filled with tech clutter, poor audio quality and ulterior motives, Beam is the best example yet of what makes Sonos different. Our open approach, obsession with design, maniacal focus on quality and commitment to building a system that’s easy to use and gets better over time are at the heart of everything we do. We believe we’ve created the best, most versatile, smart speaker in the world.”