The Olympic Road Trip – Coming To a City Near You

The Olympics are known for long journeys before the games begin, but this year is introducing a unique twist. A marketing campaign called “Rings Across America” includes a giant monument of the five Olympic Rings being carted on a flatbed truck to several of the major cities in the U.S, ending in New York the night of the opening ceremony. This campaign is a great way for NBC to raise awareness for its network and the Olympics brand. The five rings symbolize unity across the world, which is a theme we all need after the pandemic. Now, the real challenge is if we can run fast enough to catch a glimpse of this thing in motion.

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  • SOURCE: NBC Olympics
  • BRAND: NBC & The Olympics

AUTHOR: Zach Dunphy
ORIGIN: University Program - Speaking Human Contributor

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