Content is King: 2K’s NextMakers Initiative Supports Creators

For years, brands have sifted through thousands of content creators to find the perfect individual to sponsor. But what if it didn’t have to be that way? Game developer 2K pondered this question and that line of thinking led to the founding of the NextMakers initiative. NextMakers is a program that recruits hundreds of aspiring influencers and trains them in effective methods of self-branding. Each applicant is vetted to determine if they exhibit qualities that align with 2K’s brand. The initiative looks to elevate those who are deserving of success.

The NextMakers initiative is a fascinating method of influencer marketing, backing creators that 2K has faith in without requiring anything in return. It will likely lead to a rise in 2K content as these newly-trained creators will naturally want to give back to their mentors. One of the senior marketing managers at 2K referred to influencers as “the future of marketing”. It is clear that this sentiment is what drives the program, as 2K hopes to build a mutual appreciation with the content creators that will someday be the next big thing. So keep an eye on your screens as a new wave of professionally trained influencers are ready to take the internet by storm.