Building Your Community on Discord
There is no way to advertise or market on Discord directly, but it could be a valuable tool for building a strong community.
Category: ARTICLES
SPEAKING HUMAN ARTICLES
Snapchat Locations: Good for Brands, Risky for Users
Imagine having the ability to flash an advertisement across multiple screens as customers are in close proximity to your location.
15 Unforgettable Commercial Catchphrases
Play the game that’s sweeping the nation!
Live Más Productions – The Narrative of Nacho Fries
Join us as we dive into a world steeped in conflict. This is the world of Taco Bell’s Nacho Fries ads.
Gods, Dogs and Super Villains: Electric Vehicles Swarm the Super Bowl
Join us on Speaking Human as we recount three of the most memorable electric car ads from the Super Bowl!
Speaking Vegan: The Plant-Based Marketing Boom
The plant-based food market has exploded over the last year, and their marketing efforts continue that trend of growth.
The Perfect Branding of Squid Game
The international sensation, Squid Game, has become the most viewed Netflix series of all time. How has it fanned the flames of fame?
The 2021 Tokyo Olympics – Marketing in a New World
Keep up with the 2021 Tokyo Olympics here on Speaking Human!
Feeling Good About our Top 3 Cannes Lions Champions
Take a trip with us as we review the Cannes Lions winners and pick our 3 favorites of the bunch.
PERSPECTIVES
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
ADVERTISING
50 All-Time Greatest Sports Movie Marketing Taglines
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
BRAND MARKETING
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
INTERACTIVE MARKETING
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
SOCIAL MEDIA MARKETING
Why Facebook’s new logo might seem less appealing
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
EMAIL MARKETING
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
Solar Eclipse 2017: The Shortest Marketing Opportunity in 38 Years
The 2017 Solar Eclipse could be one of the shortest and best marketing opportunities for anyone looking to make a quick buck.
MOBILE MARKETING
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Brand Redesign: The Evolution of YouTube
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
CONTENT MARKETING
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
