P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
Category: ARTICLES
SPEAKING HUMAN ARTICLES
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
50 All-Time Greatest Sports Movie Marketing Taglines
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Why Facebook’s new logo might seem less appealing
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
PERSPECTIVES
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
ADVERTISING
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
BRAND MARKETING
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
INTERACTIVE MARKETING
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
SOCIAL MEDIA MARKETING
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
EMAIL MARKETING
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
Solar Eclipse 2017: The Shortest Marketing Opportunity in 38 Years
The 2017 Solar Eclipse could be one of the shortest and best marketing opportunities for anyone looking to make a quick buck.
MOBILE MARKETING
Brand Redesign: The Evolution of YouTube
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
Most Awesome Marketing Efforts & Trends Of 2016
Everything that was awesome about marketing in 2016 summed up in 10 awards.
CONTENT MARKETING
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
