A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
Category: ARTICLES
SPEAKING HUMAN ARTICLES
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
PERSPECTIVES
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
15 TV Shows in the GOAT Conversation
Here are the <1% of shows regularly mentioned in discussions about the best television series ever.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
ADVERTISING
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
Music: A Major Key to Marketing Success
Drawing attention to an underappreciated artist or song is one way brands can tap the power of music.
BRAND MARKETING
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
‘Avengers: Endgame’ Official Trailer – The Beginning of the End?
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
3 Modern Brands with Stellar Products and Strong Character
There are some brands we connect to with our hearts and brains (almost) as much as our wallets.
INTERACTIVE MARKETING
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
SOCIAL MEDIA MARKETING
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
4 Brands Killing It with Comedy on Twitter
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
EMAIL MARKETING
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
Solar Eclipse 2017: The Shortest Marketing Opportunity in 38 Years
The 2017 Solar Eclipse could be one of the shortest and best marketing opportunities for anyone looking to make a quick buck.
MOBILE MARKETING
Brand Redesign: The Evolution of YouTube
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
Most Awesome Marketing Efforts & Trends Of 2016
Everything that was awesome about marketing in 2016 summed up in 10 awards.
CONTENT MARKETING
Canal+ Celebrates Creative Minds in ‘The Idea’
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Civic Nation Gets Murderous with Voting Message
Sometimes the only solution to a murder mystery is to head to the polls.
Nike Celebrates Inspiration Over Victory in Invigorating Marathon Ad
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
