P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
SPEAKING HUMAN ARTICLES
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
This series shows all the possibilities that come with a stay at the Ritz.
The versatile actor takes us on a creative ride through his wildest dreams.
The popular game franchise brings back an ad character played by the guy from “Fargo”.
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
The New York City start-up hopes to help lead the renewable energy revolution around the world.
It’s possible to get a picture of someone’s personality through the apps they use daily.
Many brand have found success using social media influencers. But this strategy can backfire too.
SOCIAL MEDIA MARKETING
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Check out some of the brands utilizing Star Wars in their marketing efforts…
The 2017 Solar Eclipse could be one of the shortest and best marketing opportunities for anyone looking to make a quick buck.
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
Everything you always wanted to know about video marketing packed into one powerful infographic.
Everything that was awesome about marketing in 2016 summed up in 10 awards.
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.