A Visual Guide to the Growth & Power of Video Marketing
We are living in a video world. Think about it, how many videos do you watch a day? On Facebook. On Instagram. On Vimeo and YouTube. Video is a huge part of our online content consumption. And as our collective appetite for video grows so will our consumption.
That’s why a large number of companies have made video a key part of their online marketing strategy. It’s a smart play—especially when you look at these eye-opening stats:
78.4% of U.S. Internet users watch online videos
Ages 25-34 in the U.S. have the highest video viewer penetration at 90%
Video in social media marketing increases sharing by 10x
100 million hours of video are watched daily on Facebook
The average time American adults spent watching online videos increased by 195% between 2011 and 2015
Globally by 2020, video traffic will reach 3x the volume of 2015 traffic
75% of global mobile traffic will be video by 2020
By 2018 Facebook predicts 90% of their content will be video based
From 2015-2017, video ad spending in the U.S. increased by 67%
From 2017-2020, video ad spending in the U.S. will increase by 111%
Those informative nuggets of data come from our friends over at WebsiteBuilder.org.uk, who have compiled a ton of insightful facts and stats in an amazingly in-depth infographic. If you’re looking to support your case for making video marketing a top priority in 2017, this graphic runneth over with data illustrating the growth and power of video as an online marketing tool…
