BUZZ FOR YOUR BRAIN
Sony’s big-budget marketing campaign to promote “Spider-Man: Homecoming” included having the web-slinger drop in on unsuspecting customers at Starbucks.
CURATED FOR HUMANS BY HUMANS
Laphroaig hired Willem Dafoe to describe its famously smoky scotch—and the man basically turned tasting notes into a short film.
Ben Stiller’s new soda ad is fizzy, deadpan, and somehow makes a Shirley Temple feel like a comeback tour.
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