A Campaign That Took the World by Storm

Within 10 days, the Meet Graham Campaign was featured in 150 broadcast news stories, covered in 700 online news articles and reached an estimated 8.8 million people across Facebook and Twitter. That’s what we call a successful marketing campaign!

SOURCE: CREATIVE REVIEW
AUTHOR: Laura Swinton
BRAND: Transport Accident Commission (TAC)
AGENCY: Clemenger BBDO Melbourne

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