Strategic marketing campaigns focus on basic human needs… some of which are described below. Where does your business fit in? Do your advertising efforts appeal to your customers’ needs?

1. To be popular, attractive, wanted.
2. To have material things.
3. To enjoy life through comfort and convenience.
4. To create a happy family situation.
5. To be in love.
6. To have power.
7. To avoid fear.
8. To emulate those who you admire.
9. To have new experiences.
10. To protect and maintain your health.