After being introduced all the way back in 1935 and being renamed the Kit Kat Chocolate Crisp two years later, the candy bar that became interconnected with taking a break is giving its slogan a long deserved hiatus.

But don’t be sad. Hershey’s knows the jingle and tag line that made this candy bar famous is too valuable to let go forever. Instead of retiring the slogan, it’s running a social media campaign, letting people suggest an alternate slogan for a chance to win a short break/getaway. There’s little doubt the company won’t bring the catchy jingle back—after this short marketing intermission. See what we did there? Intermissions are like breaks. Feel free to use that one to win a break from Kit Kat.