McDonald’s Teams Up with BTS

McDonald’s is building on the success of its celebrity signature orders program that began with Travis Scott in 2020. The Travis Scott meal included the fresh beef Quarter Pounder®* with Cheese, sizzling bacon, and crisp lettuce; medium World Famous Fries® with BBQ Sauce to dip, and a Sprite®.

BTS, the South Korean pop icon musical group is next on the list. According to the McDonald’s press release, “The superstar band’s signature order includes a 10-piece Chicken McNuggets®, medium World Famous Fries®, medium Coke® and for the first time ever in the U.S., Sweet Chili and Cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.” In fact, the group will be the first celebrities that get their custom menu items shared worldwide. That’s right—the BTS Meal will be available globally starting in late May of 2021.

“BTS truly lights up the world stage, uniting people across the globe through their music,” said Morgan Flatley, Chief Marketing Officer, McDonald’s USA. “We’re excited to bring customers even closer to their beloved band in a way only McDonald’s can – through our delicious food…”

What do you think of celebrity partnerships with McDonald’s? Does it make you want to try a McDonald’s menu item from your favorite celebrity?