Pepsi Looks Forward to the Mess of Post-Pandemic Life

The pandemic has persisted for over a year and it has deprived people of countless everyday experiences. Perhaps it felt better for a time to avoid those crazy crowded events, but now it is hard not to long for those times. In the Pepsi ad “The Mess We Miss”, we cycle through clips of pre-pandemic life, and it can feel alien at times. A concert filled with people spilling their drinks seems otherworldly, and yet we long for it. The entire ad is scored with the song “Tomorrow” from Annie, reminding us of the “messy” life we are working to regain. Ending on a message of hope, Pepsi calls us all to work towards a better tomorrow—one where we can partake in the joys of spills, messes, and frantic laundry.