The Rock’s Tequila Hits the Road in its Cocktail Tour Bus
In case you weren’t aware, Dwayne “The Rock” Johnson has his own tequila brand. Teremana Tequila brand is taking a road trip across the United states in a tour bus called the “Mana Mobile”. The company has been heavily focused on promotions and marketing since its launch. After airing a Super Bowl ad and now launching a tour bus, Termana has taken a very aggressive approach to marketing.
The question is—do you like your tequila on the Rocks (see what we did there), or in a cocktail?
- SOURCE: The Spirits Business
- BRAND: Teremana Tequila
AUTHOR: Zach Dunphy
ORIGIN: Speaking Human Contributor
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