Welcome to the age of the digital cereal box. What do we mean? Well of course we’re talking about the ability to create your own beats with a limited edition box of Reese’s Puffs.

Utilizing AR technology and a few puffs of your own, you can write a song with one of three instruments. This comes as another addition to the library of brands that have reinvented their packaging with AR technology to engage consumers digitally. Reese’s strategy goes one step beyond, placing the creativity in the hands of customers. Now, we’re just waiting for SoundCloud recreations of the Reese’s Puffs theme song.