Reebok Ad Appreciates Our Incoherently Insightful Inner Thoughts

Running shoes thump along the sidewalk on a beautiful day. The sun smiles from above and a cool fall breeze runs through your hair. You look up and see a lone cloud in an otherwise clear sky. Inside you wonder “How often do I fail to appreciate the beauty of this world?” Then the cloud shifts and you realize that it bears a striking resemblance to Chris Evans. Cool!

Our inner thoughts will often take twists and turns that may seem random, but little pieces of wisdom can be found in that chaos. Reebok showcases this hidden insight in their ad titled “Radicalm”. The ad follows a woman’s train of thought from “how do these shoes look” to questions of how we all fit within the space-time continuum. The spot sets a new tone for Reebok’s marketing, with a renewed focus on their female audience.

After recently changing owners, Reebok has an opportunity to redefine themselves. Focusing on empowerment and asking meaningful questions can help the brand connect with their audience on a deeper level. Reebok has taken a solid first step in this new direction, and we are excited to contemplate the universe alongside them.